After a full career in fashion and merchandise, Evansville's Courtney Martin is changing her focus to flowers.
Martin was a buyer for Macy's in California and Limited Too in Columbus Ohio, owned her own children's clothing boutique, The Lollipop Tree Boutique, in Evansville for several years, and then started working as a brand manager in Nashville, before she started to dabble in flowers.
"I've always had fresh flowers, and I've always tinkered with floral dressing," Martin said.
With a change of heart, she started training with a company in Boston to teach floral classes.
"Say you want to learn wreaths or centerpieces, bouquets, boutonnieres," she said. "I go around and teach you how to make them."
The idea blossomed into Martin delivering her uniquely crafted bouquets out of her pop-up shop truck around the tri-state.
Like the flowers she sells, her business bloomed, with Martin finally opening the doors on Sept. 18, to the Bloom Flower Studio, which is located at 300 W. Jennings St. in Newburgh, otherwise known as Jennings Station.
Bloom Flower Studio was also brought to fruition through the collaboration and encouragement of Martin's new business neighbor, Tara Tapp who co-owns the boutique, Three Oaks Home in Jennings Station with her husband, Chris.
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"We were talking about doing a candle making and floral arranging class together and then it was kind of like, 'Hey there is this little spot out here,'" Martin said. "And I've always kind of wanted to do something different and that's where the flower bar was born."
Martin said people have the option of coming in and making their own floral arrangements, or having her take the lead.
"They can be hand wrapped into a little bouquet, or I can make an arrangement for you," she said.
Each week, the flowers in Martin's bar changes.
"I create the bouquet of the week and then out of those flowers, that's what I put in my flower bar," she said. "So every week, I go in and create my color scheme and it's kind of my outlet."
The business owner said she tries to offer a unique experience at her floral bar.
"Where it's not just that I sell you one dozen roses -- I am not a florist," Martin said. "I am more focused on the creative side and helping other people make their own."
Martin said she tries to handpick flowers that aren't easily accessible.
"Like, you can't run into Schnucks and pick up orange calla lily or ranunculus or fresh cattails," she said. "I try to keep it really funky and unique, and give them an experience they can't get anywhere else in Newburgh."
Have a Bachelorette party or birthday party? Martin said she offers classes for those events.
"If you have 10 or more people, I'll bring the aprons, the rose strippers, the scissors, the flowers, everything to you," she said.
Martin said she also has a subscription service customers can sign-up to participate in.
"Where I can deliver to a business or a friend every Wednesday, and everything is priced by the stem," Martin said.
Flowers can be delivered within a 10-mile radius of the Newburgh store at no charge. Customers can also choose between a medium or large bouquet of the week. All delivery orders must be placed the day prior by 9 a.m. For more information, visit https://www.bloomflowerstudiotruck.com/, email email@example.com or call 812-454-8094. Bloom Flower Studio is opened 10 a.m. to 2 p.m., Tuesday through Saturday, or by appointment.
Martin said she is so thankful for all of the support she's gotten from other merchants in opening her new business.
"Downtown Newburgh has been such a supportive community and I'm really looking forward to being apart of it because I feel like all of the businesses support each other," she said. "Being from here and getting to have a store here is like a dream come true."
Although Martin has moved on to floral design, she'll always have a passion for fashion.
"I kind of feel like fashion always plays a role, whether it be in home decor or floral design," she said. "Like, when I'm teaching a floral design class, some people like short bouquets, some people like tall bouquets, some like it more whimsical, some like it more symmetrical. And it really kind of lingers into fashion and how we all dress and what we like, because everything is unique to us. So for floral design, it's my take on the beauty of texture and color, just like in fashion."